GRUNDEN is a unisex casual domestic brand launched in South Korea in 2022. It reinterprets vintage archives and workwear in a contemporary way, offering T-shirts, hoodies, pants, caps, and other items. The brand describes itself as centered on tailoring, construction, and fine textiles, with an emphasis on quality and craftsmanship. Based in Seoul, it sells in South Korea and internationally.
Concept
grunden is set out to create vibrant and refined collections focused on tailoring, construction, fine textiles, impeccable quality and craftsmanships are at the heart and soul of the grunden's aesthetic.