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GUERRILLA by KiU

GUERRILLA by KiU

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Country: Japan
Founded: 2024 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

ANY-TIME, ANY-WHERE, ANY-WEATHER

GUERRILLA by KiU is a premium line introduced in 2024 by KiU, a Japanese outdoor activity brand developed by World Party Co., Ltd. It offers all-condition rain gear designed for high performance and practicality, including rain ponchos, backpacks, and body bags. Guided by “ANY-TIME, ANY-WHERE, ANY-WEATHER,” the line reflects the idea of wanting to be oneself at any time, in any place, and in any weather. With “For Myself — Staying true to myself” as its concept, it proposes a steadfast style that is undisturbed by sudden changes in the environment.

Concept

For Myself — Staying true to myself

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

KiU

Parent brand

Lifestyle products

A premium line focused on high-performance specifications

GUERRILLA by KiU is a premium line derived from KiU, announced in 2024 as KiU’s first prem

GUERRILLA by KiU is a premium line derived from KiU, announced in 2024 as KiU’s first premium line. While the main KiU line offers a wide range of products, including ponchos, bags, and umbrellas, GUERRILLA focuses on a curated selection of rain gear with high waterproofness and breathability, durability, and practicality. It is presented under its own name and visual identity, with a dedicated product range, and is positioned within the brand family as a higher-performance, premium-oriented derivative line compared with the main line for everyday use and festivals.

2013 Parent brand

KiU

Lifestyle products

A premium line focused on high-performance specifications

GUERRILLA by KiU is a premium line derived from KiU, announced in 2024 as KiU’s first prem