KiU

KiU PROJECT is a charity line that makes permanent as a product line the activities KiU has continued to support people affected by natural disasters. Its permanent rollout began in March 2026. Based on KiU’s regular products, it offers ponchos, T-shirts, sweatshirts, and other items featuring exclusive graphics and reflective prints. Unlike the regular KiU line, it allocates a portion of its profits to natural disaster recovery support. It is positioned separately from GUERRILLA by KiU, the premium functionality line, and focuses on social support and products with special specifications.

GUERRILLA by KiU is a premium line derived from KiU, announced in 2024 as KiU’s first premium line. While the main KiU line offers a wide range of products, including ponchos, bags, and umbrellas, GUERRILLA focuses on a curated selection of rain gear with high waterproofness and breathability, durability, and practicality. It is presented under its own name and visual identity, with a dedicated product range, and is positioned within the brand family as a higher-performance, premium-oriented derivative line compared with the main line for everyday use and festivals.

KiU EMERGENCY STORE+ LINE is a disaster-preparedness line developed by KiU under the theme of “disaster preparedness for everyday carry.” Rather than being limited to dedicated emergency-preparedness products, it offers items such as bags, pouches, and bottles that can be used in everyday life, outdoors, and while traveling, as well as in emergencies. While KiU’s regular offerings address weather protection and outdoor activities more broadly, this line focuses specifically on connecting everyday use with disaster preparedness. It is positioned as a spin-off line with a practical purpose, distinct from the charitable line of KiU PROJECT.