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KiU PROJECT

KiU PROJECT

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Country: Japan
Founded: 2016 2010s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Prepare for a future in harmony with nature

KiU PROJECT is a CSR and charity project launched in 2016 by KiU, an outdoor activity brand from Japan. It offers items such as rain ponchos, bags, T-shirts, and sweatshirts, and donates a portion of the proceeds from its products to support recovery and reconstruction after natural disasters. Based on KiU’s philosophy of engaging with nature and enjoying outdoor activities in any weather, the project aims not only to provide support after disasters occur but also to build systems for everyday preparedness.

Concept

Donating a portion of product proceeds to support coexistence with nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

KiU

Parent brand

Lifestyle products

A permanent charity line incorporating social support

KiU PROJECT is a charity line that makes permanent as a product line the activities KiU ha

KiU PROJECT is a charity line that makes permanent as a product line the activities KiU has continued to support people affected by natural disasters. Its permanent rollout began in March 2026. Based on KiU’s regular products, it offers ponchos, T-shirts, sweatshirts, and other items featuring exclusive graphics and reflective prints. Unlike the regular KiU line, it allocates a portion of its profits to natural disaster recovery support. It is positioned separately from GUERRILLA by KiU, the premium functionality line, and focuses on social support and products with special specifications.

2013 Parent brand

KiU

Lifestyle products

A permanent charity line incorporating social support

KiU PROJECT is a charity line that makes permanent as a product line the activities KiU ha