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KiU EMERGENCY STORE+ LINE

KiU EMERGENCY STORE+ LINE

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Country: Japan
Founded: 2026 2020s
Category: Lifestyle products Bags
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

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Overview

Tagline

The greatest preparedness is being able to carry it with you at all times

KiU EMERGENCY STORE+ LINE is a disaster preparedness line launched in 2026 by KiU, an outdoor brand from Japan developed by World Party Co., Ltd. in Osaka. Under the theme “Disaster preparedness you can carry every day,” it offers everyday, outdoor, and travel items designed to be useful in emergencies as well. Its lineup includes disaster preparedness backpacks, waterproof pouches, clear bottles, and wash bucket bags. Rather than treating disaster preparedness as something separate from everyday life, the line proposes starting with the things people already use day to day.

Concept

Disaster preparedness you can carry every day

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

KiU

Parent brand

Lifestyle products

A disaster-preparedness line extending into everyday use

KiU EMERGENCY STORE+ LINE is a disaster-preparedness line developed by KiU under the theme

KiU EMERGENCY STORE+ LINE is a disaster-preparedness line developed by KiU under the theme of “disaster preparedness for everyday carry.” Rather than being limited to dedicated emergency-preparedness products, it offers items such as bags, pouches, and bottles that can be used in everyday life, outdoors, and while traveling, as well as in emergencies. While KiU’s regular offerings address weather protection and outdoor activities more broadly, this line focuses specifically on connecting everyday use with disaster preparedness. It is positioned as a spin-off line with a practical purpose, distinct from the charitable line of KiU PROJECT.

2013 Parent brand

KiU

Lifestyle products

A disaster-preparedness line extending into everyday use

KiU EMERGENCY STORE+ LINE is a disaster-preparedness line developed by KiU under the theme