Tagline
Your individuality becomes the era
GYDA, launched by MARK STYLER in 2011, is a Japanese womenswear brand. Based in Tokyo, producer Yuria Kushido shapes its brand vision around the atmosphere of the American West Coast, particularly L.A. The brand promotes GYDA Style under the phrase “Your individuality becomes the era,” and offers L.A.-casual styling centered on womenswear, including its denim line, Fit Me DENIM.
Concept
Your individuality becomes the era
Enjoy your favorite style
Play seriously in the present
Unleash the allure that draws people in
Beyond each person staying true to their individuality
lies the era we want to see