Tagline
We never stop perfecting what's already perfect
HAH ARCHIVE is a contemporary bag brand launched in Seoul, South Korea, in 2019. It was founded by Kim Junyeop, representative of the operating company Odeya, and focuses on unisex bags such as shoulder bags, messenger bags, and backpacks. “HAH” stands for “Holy And Harmless,” and the brand centers on offering designs that are minimal yet witty and practical, at a fair value. The brand slogan is “We never stop perfecting what's already perfect”. Its products are sold on online fashion platforms in Korea and abroad, and it also offers bags created in collaboration with other brands and creators.
Concept
Holy And Harmless