Tagline
HANE Doing Next?
HANE is a contemporary fashion brand launched in Seoul, South Korea, in 2025. Focusing on womenswear, it offers jackets, trench coats, knitwear, blouses, dresses, skirts, pants, and other items. Guided by the official statement “Honoring the past, Adopting the New, Embracing evolution.”, the brand reinterprets inspirations from the past and classic aesthetics in a contemporary way. Using “HANE Doing Next?” as its slogan, it presents seasonal collections for everyday wear.
Concept
Honoring the past, Adopting the New, Embracing evolution.