Tagline
Make everyday life bright and vibrant.
HARE is a Japanese fashion brand that opened its first store in Daikanyama on May 31, 2003. It is operated by Adastria Co., Ltd. The brand’s concept is to make everyday life bright and vibrant, and to elegantly update everyday clothing with vivid, cool monochrome styles. Its offerings center on men’s and women’s ready-to-wear, along with shoes, bags, hats, accessories, and other items. The brand also has a remake line called “re:”.
Concept
To make everyday life bright and vibrant. Based on vivid, cool monochrome styles, the brand elegantly updates everyday clothing. It is a fashion brand that sharply expresses a fresh sensibility where culture and art converge.