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re:（アールイー）

re:（アールイー）

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Country: Japan
Founded: 2020 2020s
Category: Clothing Art projects
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Breathing new identities into unwanted clothes

re: is a Japanese remake project that debuted in August 2020 as a subline of HARE, developed by Adastria Co., Ltd. Focusing on unwanted items such as clothing, it reuses samples that are necessarily produced during product development and updates them as one-of-a-kind unisex pieces, dismantled, cut, and sewn by hand. By going beyond conceptual frameworks such as time and trends and breathing new identities into unwanted clothes, it conveys a new sense of value.

Concept

Going beyond conceptual frameworks such as time and trends, it conveys a new sense of value born from breathing new identities into unwanted clothes.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

HARE

Parent brand

Clothing

A remake derivative line focused on sample reuse

A new line that debuted in 2020, reworking HARE samples within the brand through reuse. It

A new line that debuted in 2020, reworking HARE samples within the brand through reuse. It centers on unisex one-off pieces that are dismantled, cut, and reconstructed by hand; as of 2024, it also includes the artificial flowers “re/flower,” made using fabric scraps. Unlike the main ready-to-wear line, it is tasked with turning existing materials into new products. It is positioned as a derivative line that gives concrete form to HARE’s use of samples, foregrounding reuse and one-off production.

2003 Parent brand

HARE

Clothing

A remake derivative line focused on sample reuse

A new line that debuted in 2020, reworking HARE samples within the brand through reuse. It