HARING is a brand (The Keith Haring Foundation) established to preserve the legacy of the American artist Keith Haring’s artworks and extend their reach through licensing to products, publications, and other areas. In 1989, Haring established the Foundation himself. Its mission is to “sustain, expand, and protect” the legacy of his work and ideals, and it supports organizations that assist children, as well as organizations involved in education, prevention, and AIDS-related care. It also aims to reach more people through commercial projects.
Concept
The mission of the Keith Haring Foundation is to sustain, expand, and protect the legacy of Keith Haring, his art, and his ideals. The Foundation supports not-for-profit organizations that assist children, as well as organizations involved in education, prevention, and care related to AIDS.