Tagline
Sun, Style, Repeat
Hat Attack is a U.S.-based accessories brand founded in Manhattan in 1981 by the couple BJ and Bill Gedney. Centered on hats, its offerings include bags, scarves, gloves, cover-ups, and sarongs. With a focus on casual and classic styles, the brand presents contemporary items designed for long-term use. Sustainability is central to its philosophy. It releases two collections a year, including hats made with materials such as raffia and straw, as well as Panama and felt hats made in the United States. The family-run brand is now led by the founders’ daughter, Cooper McManus, who heads the creative team.
Concept
Sustainability is at the heart of Hat Attack.