Hatsukoshi is a fashion brand launched in Korea in 2021. With “comfortable clothes that blur the line between everyday life and travel” as its concept, it offers tops, bottoms, outerwear, shoes, bags, accessories, and more, centered on simple, highly practical designs. Its offerings focus on womenswear that incorporates trend elements into a minimalist foundation, and its official online store also carries “Hatsukoshi MADE,” a label for products planned and made by the brand. It continues to release new products.
Concept
Comfortable clothes that blur the line between everyday life and travel