Heartdance

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Overview

Heartdance is a Japanese accessories brand established in 2001. Operated by Tamaya Co., Ltd., it offers fashion accessories including earrings, clip-on earrings, necklaces, rings, bracelets, and hair accessories. Guided by its official concept, “Accessories created in an atelier bring excitement and anticipation to everyday life…,” the brand presents products and stores inspired by an accessories atelier tucked away on a backstreet in Paris. Its stores are located in station buildings and commercial facilities across Japan.

Concept

Accessories created in an atelier bring excitement and anticipation to everyday life…

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2018
2018 Sub-brand
Heartdance Petit Lapin
Accessories

A children’s accessories line for parents and children.

A children’s accessories brand/line derived from Heartdance. In November 2018, it was anno

A children’s accessories brand/line derived from Heartdance. In November 2018, it was announced on the official website as a “KIDS BRAND” and a “children’s accessories brand.” Its offerings include hair accessories, with a focus on coordinated looks and matching items for parents and children. While Heartdance caters to adults and offers a broad range of accessories and fashion goods, Petit Lapin differs in focusing on coordinated pairings for children and their mothers. In addition to Heartdance stores, its products are also carried at fourseasons art Heartdance and EPOCHGATE, positioning it within the brand family as a line focused on children’s products. New items were also featured on the official website in 2026.

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