HEI is a jewelry brand that began in South Korea in 2018. Its name means “hello” in Finnish. Based on a natural sensibility, the brand offers daily jewelry that adds artistic elements to simple designs. Its product range includes earrings, necklaces, rings, and bracelets, and it is also sold through South Korean duty-free stores and fashion e-commerce platforms. Many Korean entertainers have worn the brand.
Concept
Adding a point of interest to everyday life through a natural sensibility, combining simple designs with artistic elements.