Tagline
Hello Sunrise, Goodbye Sunset
HELLO SUNRISE is a Seoul-based lifestyle brand launched in 2022 by director Lee Gyeong-ju and Cho Jeong-gyeong, representative of the Korean womenswear brand Gyeong. Its offerings center on apparel and extend to hats such as caps, bags, accessories, and home goods. Guided by “Hello Sunrise, Goodbye Sunset,” the brand treats each day as a journey and creates collections centered on positive messages and witty graphics. The sun graphic is its signature, and it offers products spanning everyday clothing and lifestyle goods.
Concept
We spend our days traveling in different ways every day. We develop our collections with various products for fashion and lifestyle based on free mind with positive messages and witty graphics.