HeM

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Country: Japan
Founded: 1999 1990s
Category: Bags Clothing Wallets
Related brands: Bags brands founded in the 1990s Bags brands from Japan

Overview

HeM is a Japanese bag brand launched in Japan in 1999 by Kyowa Co., Ltd. Focusing on bags, it offers backpacks, shoulder bags, tote bags, suitcases, and other items, and proposes functional designs suited to daily use. The brand uses a distinctive logo by German designer Markus Kiersztan and adopts “A thousand pockets (ideas) weave a texture of curiosity” as its brand concept. It positions bags not merely as fashion items, but as objects that shape their owners’ lifestyles.

Concept

A thousand pockets (ideas) weave a texture of curiosity

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

HeM sports

Sub-brand

Clothing

A derivative line extending into sportswear for women

HeM sports is a sportswear line for women that emerged from HeM’s master license expansion

HeM sports is a sportswear line for women that emerged from HeM’s master license expansion and launched in spring 2018. While the parent brand centers on bags, the line expanded into sports categories such as yoga, training, and running, offering apparel and related bags under the slogan “Active in my own way.” As a sports brand exclusive to Sports Authority, it continued to announce new products and collections, including those for Spring/Summer 2019 and Fall/Winter 2020. It is a derivative line that clearly distinguishes its categories and target audience from HeM, rather than a one-off collaborative product.

2018 Sub-brand

HeM sports

Clothing

A derivative line extending into sportswear for women

HeM sports is a sportswear line for women that emerged from HeM’s master license expansion