HETIT

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Overview

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ALWAYS LOVE
HETIT is a womenswear designer brand based in Seoul, South Korea, founded in 2016 by designer Jeong Jisu. Starting with its Heart Wallet series, the brand offers romantic ready-to-wear and accessories. The name combines “Heart” and “Petit,” and the brand proposes clothing for modern women who retain the heart of a girl. Its signature is the combination of decorative details such as lace, ruffles, and ribbons with practical materials such as nylon and cotton. Its slogan is “ALWAYS LOVE.”

Concept

The name was formed by combining “Heart,” meaning love and heart, with “Petit,” meaning small or young. The brand designs for modern women who retain the heart of a little girl.

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