Tagline
Style The Dream, Live In Motion.
HEYSTE is a dailywear brand based in Seoul, South Korea, launched in 2020. It is run by co-directors Lee Byeong-rae and Ahn Si-hyeon, who were involved with its predecessor, Stay Golden, with Lee Byeong-rae responsible for planning, design, and overall direction. Starting from mood boards inspired by 20th-century American casualwear, the brand develops its collections around color palettes drawn from nature, patterns designed with Korean body types in mind, and timeless styles. Its range includes henley necks, T-shirts, shirts, outerwear, pants, shorts, and accessories, and it offers dailywear that combines modern practicality and techniques with the archetypes of garments from the past.
Concept
HEYSTE’s vision is to make sophisticated tastes accessible to many through a contemporary lens on styles that remain relevant across any era.