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hidnander

hidnander

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Country: Switzerland
Founded: 2019 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Switzerland

Overview

Tagline

For truth, look deeper.

Hidnander is a footwear brand launched by Alessandro Vigano in Lugano, Switzerland, in 2019. It is distributed through independent retailers and focuses primarily on sneakers, with Italian artisans’ hand-finishing and “Made in Italy” at its core. Its products are distributed selectively, including through wholesale, and the brand is run by a team that includes artisans, designers, and artists. Its official manifesto carries the message “For truth, look deeper.” and emphasizes truth, essence, knowledge, and opposition to fast fashion.

Concept

The Hidn-Ander project reclaims tactile, dependable values for the fashion industry.

hidnander characteristics

Main traits of hidnander

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of hidnander relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.