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On

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Country
Switzerland
Founded
2010 2010s
Category
Footwear Clothing Accessories
Related brands
Footwear brands founded in the 2010s Footwear brands from Switzerland

Primary categories

Related categories

Overview

Tagline

Dream On.
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovations include proprietary technology such as CloudTec, rooted in Swiss engineering, and its mission is “to ignite the human spirit through movement.”

Concept

Our mission at On is to ignite the human spirit through movement.

On characteristics

On: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of On

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of On relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.10.16

LOEWE

FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

2025.05.14

LOEWE

SS25 collaboration. New colors of Cloudventure LOEWE 2 (positioned as a remake) and an expanded RTW and accessories offering. Released simultaneously online and at CASA LOEWE Madrid.

2025.01.08

LOEWE

Announcement and release of a refreshed version of Cloudtilt 2.0, featuring CloudTec Phase, a multi-layer upper, a reinforced toe guard, co-branded logos, and more.

2024.10.15

LOEWE

An additional drop for the 2024 FW collaboration. New colors (dark sand/cherry/orange) were introduced for Cloudtilt in a follow-up drop that continued to use the co-branded logo.

2024.05.23

LOEWE

The second LOEWE × On collaboration (Drop2) featured new Cloudventure colors (yellow/black/white) and the return of gradient styles, among other items, but the exact dates have not been specified.

2023.10.12

LOEWE

Launch of Cloudtilt (a new shoe for lifestyle use). Released on October 12, 2023. An additional color, Drop2, was also said to be planned for a later date.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwearbrands fromSwitzerlandfounded in the2010s

Inuikii Switzerland Founded in 2013 Footwear In common Footwearbrands fromSwitzerlandfounded in the2010s
hidnander Switzerland Founded in 2019 Footwear In common Footwearbrands fromSwitzerlandfounded in the2010s

Brands from Switzerland founded in 2010

BOVET by Pininfarina Switzerland Founded in 2010 Watches In common Brands from Switzerland founded in 2010
Hublot Classic Fusion Switzerland Founded in 2010 Watches In common Brands from Switzerland founded in 2010

Frequently asked questions about On

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Leather

Activities and occasions

Running wear

Related links

Brands from Switzerland Brands founded in 2010 Brands founded in the 2010s Brands from Switzerland founded in 2010 Brands from Switzerland founded in the 2010s Brands founded in 2010-2014 Footwear brands Footwear brands from Switzerland Footwear brands founded in the 2010s