LOEWE

LOEWE Perfumes is the collective name for the fragrances officially offered by LOEWE. Since launching its first perfume in 1972, the maison has continued to expand its fragrance category, organizing it in recent years into series such as LOEWE 001, LOEWE Solo, and LOEWE 7. It extends the brand’s expertise, centered on leather and craftsmanship, into the distinct field of fragrance and plays a role in expanding the brand’s product portfolio.

Paula’s Ibiza is a boutique founded by Armin Heinemann in 1972, known for its floral and marine-motif prints from the 1970s and 1980s. In 2016, LOEWE creative director Jonathan Anderson collaborated with the founder and launched the annual summer capsule “LOEWE x Paula’s Ibiza,” released from summer 2017 onward. The collaboration includes women’s and men’s ready-to-wear, as well as bags, hats, and accessories. By applying Paula’s archival patterns to LOEWE’s craftsmanship, it serves primarily as a limited seasonal resort and casual offering. A fragrance under the same name was introduced in 2020.

LOEWE Home refers to collections presented by LOEWE in the home category, including furniture, lighting, and tableware. Since 2017, series such as “This is Home” have been presented at events including Salone del Mobile. It is positioned as an official project applying craftsmanship and material research to interiors and everyday goods. Through a product range spanning small accessories to furniture, it serves to express the brand’s craft-oriented approach in the domain of living spaces.

LOEWE x Studio Ghibli is a series of multiple official collaborations between LOEWE and Studio Ghibli. These joint projects include a capsule collection themed around “Howl’s Moving Castle,” featuring limited-edition ready-to-wear, bags, and accessories that render motifs from the animated work through LOEWE’s materials and craftsmanship. These are treated as highly limited capsule collections.