Tagline
A gentle parody of conservative suiting
HONGWOOSUNG is a fashion brand based in Seoul, South Korea, launched in 2021 by designer Hong Woosung. Drawing on menswear, it develops unisex hybrid designs that combine elements from different genres, including classic, casual, sportswear, streetwear, and workwear. Inspired by a diverse range of garments with history, the brand’s stated policy is to reinterpret function and form in a contemporary way. It creates clothing, bags, and accessories that cross genre boundaries, with tailoring as their foundation.
Concept
HONGWOOSUNG draws from a wide range of garments with history, reinterpreting function and form through a modern lens. We create garments that are worn, lived in, and shaped over time.