Tagline
everywhere, nowhere / pretty, messy / grown-up baby
HONKYO is a womenswear brand based in Seoul, South Korea, created by two female designers. It uses the term “Fauxtalgia” to describe nostalgia arising from memories shared by young women in different countries living in the present, and from virtual space-times. The brand presents a safe place that embraces cuteness, messiness, and vulnerability. Since “Dusty Memory; Fauxtalgia” for Spring/Summer 2024, it has released a collection each season and offers bags and accessories alongside clothing.
Concept
Honkyo is a safe, feel-at-home(homey) place for pretty, messy, broken girlies.