HOOVES

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Overview

Tagline

If you happen to find a horseshoe, good luck will come your way.
HOOVES is a Korean contemporary menswear casual brand founded in Seoul in 2021 by designer Lee Ju-ho. Based on the concept of minimal American casualwear, it focuses on natural comfort and offers tops, shirts, outerwear, bottoms, and accessories. The brand emphasizes designs made to be worn for a long time, even as time passes, and attention to materials and quality, proposing everyday wear with a vintage feel.

Concept

Minimal American casualwear

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