HORSMIC is a Japanese apparel project supporting animal shelters, conceived by Hinako Umemura (Hinanchu). It offers original T-shirts, bags, caps, badges, keychains, pet supplies, and other items, and donates a portion of its sales to organizations supporting cats and dogs. Centered on contributing to animal welfare through apparel people enjoy, it also collaborates with THE PARK VINTAGE, illustrators, and public figures.
Concept
“What I love” × “Something that helps someone”