HOWUS is a creative fashion studio founded in Seoul, South Korea, in 2022, focusing primarily on womenswear. The brand name derives from a combination of HOUSE and WOMAN. Centered on the value of a space where women's presence, emotions, and various roles coexist, it offers tops, bottoms, outerwear, dresses, shoes, bags, watches, and other items. It embraces experimentation and collaboration, and emphasizes craftsmanship and handmade processes.
Concept
The brand begins with a reflection on feminine beauty and pursues the meaningful coexistence and combination of HOUSE and WOMAN.