HUGVONE is a sportswear brand based in Busan, launched in South Korea in 2019. Co-representatives Lee Seung-min and Jeong Yeong-woo lead the brand, which focuses on performance-oriented gym wear and offers muscle-fit, functional, oversized, women’s, and daily wear. With “THE ETERNAL MARKS” as its mission, the brand is guided by the belief that daily challenges and achievements make people stronger, and handles everything in-house, from product planning and design to material development, production, and distribution. It is characterized by its approach of offering high-performance apparel at affordable prices.
Concept
THE ETERNAL MARKS