Tagline
Venture Outside your comfort
HUKE is a casual fashion brand from South Korea that launched in the Spring/Summer 2022 season. It offers items such as tops, bottoms, and caps, and uses “Venture Outside your comfort” as its slogan. The brand’s stated philosophy views life as a succession of choices and challenges. Its product range focuses on everyday wear, including logo items, shirts, sweatshirts, denim, and outerwear, and is distributed overseas, including in Japan, through its official Korean online store and platforms such as MUSINSA.
Concept
Our life is made up of choices and endless challenges in making those choices.