Tagline
I want to make clothes that are everywhere but not anywhere.
HYBERNAT is a women's fashion brand launched in Seoul, South Korea, in 2019. Based on preppy and girlcore styles, it offers clothing featuring distinctive fits and seasonal trends. The brand embraces freedom in practical, individual designs, aiming to create clothes that are “everywhere but nowhere.” Its range includes dresses, tops, knitwear, skirts, and pants, including pieces with logo graphics and unique yet easy-to-wear designs.
Concept
It pursues a practical and individual design, adding freedom to the product.