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HYDRO-TECH femme

HYDRO-TECH femme

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Country: Japan
Founded: 2013 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

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Overview

HYDRO-TECH femme is a Japan-origin line for women launched in late March 2013 under HYDRO-TECH, the private-label brand of Chiyoda Co., Ltd. It offers high-performance comfort shoes made of genuine leather, drawing on HYDRO-TECH’s capabilities in features such as waterproofing and slip resistance, and is aimed primarily at active women aged 30 and over. The women’s walking line launched with 3 styles and 10 colors, focusing on functionality for everyday use.

Concept

High-performance comfort shoes for women

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

HYDRO-TECH

Parent brand

Footwear

A derivative line of functional footwear for women

The first women’s line launched under HYDRO-TECH. According to Chiyoda’s official material

The first women’s line launched under HYDRO-TECH. According to Chiyoda’s official materials from 2013, it brought features developed in the men’s series, such as waterproofing and slip resistance, to women’s genuine leather comfort shoes, and was positioned as a brand for active women aged 30 and over. It is a derivative line that added a distinct women’s offering to a group of series previously centered on men.

2003 Parent brand

HYDRO-TECH

Footwear

A derivative line of functional footwear for women

The first women’s line launched under HYDRO-TECH. According to Chiyoda’s official material