HYEYEONG KIM is a womenswear brand based in Seoul, South Korea, and London. Designer Kim Hye-yeong founded the brand in 2020, and it launched in April 2021. Kim, who graduated from the London College of Fashion at the University of the Arts London with First Class Honours, reinterprets Korean culture and traditions in a contemporary way, developing clothing and accessories centered on a harmony between classic and modern aesthetics. The brand also uses natural and regenerated fibers, creates zero-waste products using offcuts, and upcycles unsold items.
Concept
HyK develops designs that harmonise classic and modern aesthetics, rooted in culture and sustainability.