I AM by IMPETUS

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Overview

I AM by IMPETUS is a men's underwear brand developed by IMPETUS, a Portuguese underwear manufacturer. Introduced in 2018 as “I Am What I Wear,” it was created as an underwear line with an emphasis on fashion. It currently offers boxers, briefs, pajamas, and other items.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1984
1984 Parent brand
Impetus
Clothing

A derived line focused on fashion for men

I AM by IMPETUS is a menswear line derived from the IMPETUS brand family. Officially, it i

I AM by IMPETUS is a menswear line derived from the IMPETUS brand family. Officially, it is positioned as a menswear offering that places greater emphasis on trends and individuality, taking on a fashion-oriented role distinct from IMPETUS itself, which centers on everyday wearability and comfort. It is a line with its own brand name that complements IMPETUS’s product range, not a separate company within the group or an unrelated sister brand.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about I AM by IMPETUS

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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