Tagline
EVERYWHERE, EVERYDAY WITH IBA NENETS
IBA NENETS is an activewear and lifestyle wear brand founded in Seoul, South Korea, in 2020 by designers Im Ha-rin and Cho Young-jun. The brand name means “warm person.” Using sports activities as a design motif, it offers sporty wear that combines leisure sports and casual styles. It proposes athleisure that connects exercise, such as yoga and Pilates, with everyday movement, and champions styles that transcend the boundary between sportswear and daily wear. Its collections incorporate bold colors, vintage, sports, and ethnic elements, and are designed for healthy, open-minded women.
Concept
It breaks down the boundaries between activewear and daily wear to create a freer, more expressive lifestyle.