ICE WATCH

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CHANGE. YOU CAN.
ICE WATCH is a fashion watch brand founded in 2006 by Jean-Pierre Lutgen in Bastogne, Belgium. Centered on colorful, affordable watches, it offers quartz, digital, and smart watches, as well as jewelry for men, women, and children. Under the brand concept “CHANGE. YOU CAN.,” it has presented watches as fashion accessories and emphasized the freedom to choose and change colors and styles. Its collections include ICE smart, ICE dome, ICE power, and BEWATCH, and it is sold internationally.

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A concept based on the social value of change, and on a strong identity.

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