Tagline
Imagine and create a new lifestyle.
ICHIMILE GRATORY is a Japanese fashion brand that started in Gunma in 2006. Following its predecessor, ICHI-MIRI, it is designed by Norio Arai and is currently based at GRATORY Co.,Ltd. in Honjo, Saitama Prefecture. With menswear as its foundation, the brand produces jackets, cut-and-sew items, knitwear, and other garments. Against the backdrop of changing living environments, including the spread of digital technology and the diversification of ways to travel, it creates clothing that functions in everyday life. Its offerings include the Nomad Travel Line and the “Wearable Aerial Photography” series, which incorporates drone aerial photographs into clothing.
Concept
The brand creates work oriented toward the future and unbound by the past, for enjoying everyday environments that are continually changing through the spread of digital technology and the diversification of ways to travel. It focuses on functionality as fashion: clothing that performs in everyday life. Rather than being constrained by sports-oriented ideas of functionality, it creates clothing that functions as fashion.