Tagline
We focus first on silhouette and fabric, not passing trends.
IDWS is a casual/streetwear fashion brand that began operating in South Korea in 2022. It presents collections directed in-house each season, focusing mainly on tops, outerwear, pants, headwear, and accessories. The brand centers on strong feelings for important things one wants to protect, such as memories, love, dreams, pride, and family, and speaks about and expresses these values. It prioritizes silhouette and materials over trends, and operates through channels such as MUSINSA under director Jeong Chae-eun.
Concept
An expression of a strong desire to protect what is precious. Things that embody personal beliefs, such as memories, love, dreams, pride, and family, are among the most valuable things everyone wants to protect. IDWS speaks about and expresses the precious things one wants to protect.