IEY is a contemporary casual brand based in Seoul, South Korea, launched in 2020. It was founded by designer Kim Seung-hyun together with About Blank and Co. The brand develops clothing centered on casual minimalism, combining a minimalist foundation with simple, relaxed, and playful ideas. It emphasizes clothes that fit in anywhere and can be worn for a long time, positioning high-quality fabrics and materials as a means of communication with consumers. It has presented collections each season continuously since its Spring/Summer 2020 collection.
Concept
IEY pursues casual-minimalism which shows simple, rough and fun ideas. The most important value we pursue is clothes can be worn everywhere and for a long time.