Tagline
it has reasons
IHR is a contemporary womenswear brand launched in South Korea in 2020 and based in Seoul. The brand name is an abbreviation of “It has reasons,” and the brand interprets the reasons behind everything in the world from various perspectives, projecting them into each season’s theme. Centered on modern casualwear grounded in classic styles, it offers minimal, basic designs with restrained ornamentation and incorporates distinctive signature details such as buttonhole labels.
Concept
It interprets the reasons for everything in the world from different perspectives and projects them into themes every season.