IL CRITERIO is a leather goods brand launched in 2021 by TTIME Co., Ltd., based in Shibuya, Tokyo, and represented by directors Taku Irie and Masahiro Uemura. Centered on sizing designed with smartphones in mind and its Mag Safe-compatible “mag function,” the brand offers leather accessories such as iPhone cases, mini wallets, card cases, and key cases. Guided by the principle of elegance and function, it creates features suited to contemporary needs through innovative technology and also offers the PRIMO series, part of its MADE IN ITALY line.
Concept
What IL CRITERIO seeks is elegance and function. It creates beautiful, refined designs and features suited to contemporary needs through innovative technology. It is an advanced leather goods brand that aims to establish a new “standard = IL CRITERIO,” different from those of the past.