IM.J

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Overview

IM.J is a womenswear brand based in Seoul, South Korea, founded in 2021 by designer Im Ji-yoon (임지윤). The brand aims to express women’s natural beauty in a classic and simple way, creating womenswear centered on environmentally considerate materials, classic silhouettes, and distinctive details. Im Ji-yoon gained design experience at KOSOYOUNG, SATIN, and S.BLANC, and continues to oversee the brand as CEO and designer.

Concept

The concept focuses on women’s natural beauty and expresses it in a classic and simple way.

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