Tagline
BASIC BUT NOT BASIC
implres is a Japanese bag brand based in Osaka that began operating in Spring/Summer 2022. Its operator, amplee, offers items centered on bags and accessories for carrying everyday essentials such as wallets and smartphones. The brand presents “Required minimum bag +accessories” as its concept, developing the idea of treating bags not merely as practical items but as accessories. With the phrase “BASIC BUT NOT BASIC,” it pursues minimalist designs and colors, and products that transcend trends and seasons. Its products have been stocked by United Arrows and department stores.
Concept
Required minimum bag +accessories