INDIAN is an American casual and lifestyle brand rooted in the motorcycle brand founded in 1901 in Springfield, Massachusetts, USA. Against the backdrop of the history and designs of Indian, established by founder George M. Hendee and chief engineer Carl Oscar Hedström, the brand offers apparel and fashion accessories that combine contemporary fashion with a sense of craftsmanship associated with Native American textile culture, metal engraving, and basket making. In Japan, Indian Motocycle Co. Japan, established in 1993, handles licensing and merchandising, and presents the concept of “wearing Native American culture.”
Concept
Wear Native American culture