Tagline
NATURE MEETS KOREAN SKIN SCIENCE
innisfree is a Korean beauty brand launched in 2000 by South Korean cosmetics company Amorepacific. Centered on skincare that combines knowledge of Jeju Island’s plants and nature with Korean skin science, it also offers makeup and other products. It makes use of Jeju-derived ingredients such as green tea and bija, with the idea of connecting nature’s gifts to healthy beauty at the core of its philosophy. As a nature-oriented brand that originated in Korea, it has expanded overseas, including to Asia and North America.
Concept
innisfree, the pure island where clean nature and healthy beauty coexist in harmony.