INSTAY

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Country: South Korea
Founded: 2016 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

Normal, but not ordinary.

INSTAY is a winter sports and lifestyle brand that began in Korea in 2016. Its core offerings include snowboarding wear, ski wear, a kids’ line, and winter accessories, alongside lifestyle wear such as hoodies and pants. The brand is aimed at people who enjoy activities such as snowboarding, surfing, and camping, and uses the slogan “Normal, but not ordinary.” Its philosophy is to create clothing that harmonizes with natural surroundings while retaining individuality, with designs made to be worn for a long time and a balance of functionality, quality, and reasonable prices. It offers clothing for both everyday life and outdoor activities.

Concept

It creates clothes that blend naturally while allowing individuality to remain.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

KIDS COLOR LINE

Sub-brand

Clothing

A sub-line serving the family offering for kids

KIDS COLOR LINE is INSTAY’s official sub-line, explicitly identified on the INSTAY officia

KIDS COLOR LINE is INSTAY’s official sub-line, explicitly identified on the INSTAY official website, which provides a pathway to its kids’ collection. It extends the usual offering, centered on adult and unisex styles, to children, with coordinated colors that allow adults and kids to dress in the same mood, a focus on activity and warmth, and a lineup designed to make choosing for the family easier. It is positioned not as a separate independent brand or a one-off product name, but as a kids’ line that extends INSTAY’s winter sports and lifestyle offering to families.

- Sub-brand

KIDS COLOR LINE

Clothing

A sub-line serving the family offering for kids

KIDS COLOR LINE is INSTAY’s official sub-line, explicitly identified on the INSTAY officia