Tagline
STAY DIFFERENT
IRIEDAILY is a German streetwear brand that began in Kreuzberg, Berlin, in 1994. The team had previously produced band T-shirts at a silk-screen workshop and launched the brand by developing its own streetwear. Its founders included Daniel Luger, Roland Wagner, and Walter Mortl, while street artist Jaybo Monk contributed to shaping the brand’s visual identity as art director. The brand offers mainly men’s and women’s clothing and accessories, including streetwear and sportswear. It officially upholds an approach that values friendship, responsibility, and respect, along with its “STAY DIFFERENT” DNA.
Concept
The brand values friendship, responsibility, and respect, and addresses injustice and prejudice through creativity and dialogue in words.