ISŌ was launched in Japan in 2023 as a menswear brand by Tomoaki Okaniwa of The Viridi-anne, Daisuke Nishida of DEVOA, and Yoko Ito of individual sentiments. The three divide responsibilities such as clothing and textile design, and the brand is built around experimental collaborations that combine the distinct identities of different brands in a single garment. Its official concept is the individuality and essential formation that emerge at the moment multiple substances (brands) become one. The brand is characterized by combinations of natural fibers and changes in styling through layering, and has continued to present collections since 24SS.
Concept
The concept of ISŌ is based on the momentary individuality and essential formation of multiple substances (brands) becoming one.