Tagline
A place to stop by on your way in the morning and on your way home
ITS'DEMO, operated by the World Group, has been developed as a lifestyle store in Japan since its brand debut in 1998. Its main customers are women who use train stations to commute to work or school, and its wide-ranging product selection includes apparel, fashion accessories, accessories, cosmetics, variety goods, and food. Guided by the keywords “a little happiness,” “a little thoughtfulness,” and “a little help,” it focuses on offering products and services that make people want to stop by on their way in the morning and on their way home, with assortments and services tailored to the needs of each location.
Concept
A lifestyle store that offers products and services that make people want to stop by on their way in the morning and on their way home, guided by the keywords “a little happiness,” “a little thoughtfulness,” and “a little help.”