ITZAVIBE is a fashion brand established in South Korea in 2021. Its name derives from the English expression “It’s a vibe,” which describes one’s personal atmosphere or mood, and the brand’s concept centers on free self-expression and a cool attitude. Its offerings include T-shirts, tops, pants, skirts, outerwear, bags, hats, and accessories, and it regularly releases graphics featuring cat motifs and unisex items. The brand also works on lookbooks, 3D videos, and webtoons that use fictional characters and settings, and is available through online brand stores in South Korea and curated e-commerce platforms in Japan.
Concept
A brand that embodies free expression and a cool attitude, in keeping with the feel of “It’s a vibe.”