IUGAMAKARAS is a brand founded in South Korea in 2019 by Kim Gwang-yong and fellow students in the same fashion design program. Starting with bags, it is a South Korean unisex casual brand that also offers clothing, hats, accessories, and other items. Its signature products include bags such as the Knotted Backpack and buckle bags. Based in Seoul, the brand’s philosophy is to move beyond fixed preconceptions, demonstrate the value of diversity, and pursue variety through new attempts rather than relying on a single concept.
Concept
The brand moves beyond confined boundaries to present the value of diversity, pursuing variety through new attempts rather than relying on a single concept.